We Minus Me Corporate Identity
The Situation
We Minus Me is a ministry, but in the most non-traditional sense possible. It takes a different approach, a relational one, one that stands firm upon the idea that in a culture saturated with 'me', the most important things is instead found through the idea of 'we'. Being geared toward a college student demographic, We Minus Me needed a logo to help gain some brand recognition and better share this Love they are so passionate about spreading. The Solution
CR selected We Minus Me as a client for our Brand Aid program. We designed a mark that was modern, recognizable and representative of their mission. In an almost mathamatical like equation the logo tells of subtracting the 'me' in exchage for the support, friendship, and growth found in the 'we'. Infuse a bit of color, and you have a striking mark that not only looks good but represents the true heart of the ministry. In addition, CR also created a logo to be used for the Womens We Minus Me ministry, creatively connecting the 'w' & 'm' with a minus sign reprresenting the word 'women' and the brand name; add a little color and bam. Client Details
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