Walking on Water, a Christian non-profit organization, understood the need to revive their outdated website in order to appeal to this generation’s global surfing community. The organization needed to update the design of their site to reflect the new brand elements. Various front-end features needed to be added to enhance the users’ experience. In addition, a new back-end CMS was required to make site updates and maintenance a more efficient process for internal staff.
CR reorganized the content to make navigating the site more intuitive for users. Powerful graphics where created to given the site a real WOW factor. Various medias, such as video, photos and blog posts where displayed in a consistent layout to provide a seamless experience. The new site emphasizes the organization focus on three main areas; surf films, surf camps and outreaches.
