Truth Soul Armor eCom Site
The Situation
Truth is a lifestyle clothing brand that is spreading the Good News throughout action sports. A leading Christian apparel company, Truth's image is unique, bold and fearless. The company's online presence, however, was not on par with its solid off-line style. At the start of 2008, CR teamed up with Truth Soul Armor to manage the growing company’s online sales and marketing efforts.Visit Site
The Solution
A complete web plan was created to upgrade the site, enhance the online store, and implement web-based sales and marketing strategies. Using the web plan as the guide, foundational elements of Truth’s site were tightened prior to a complete re-skinning. These efforts brought consistency with offline efforts, allowing energy to be successfully devoted to marketing Truth’s online presence and store.Client Details
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