Sports Performance Technologies Identity
The Situation
Sports trainer to the stars, Jim Warren, had developed a business model for a new training program that would reshape the modern athlete. The product and service business had a plan and a name, at which point Jim called the folks at CR. The Solution
CR established the ‘Bionic Modern’ art direction, which led to Sports Performance Technologies’’ ultra-unique word mark. A two-color palette was created to distinguish the new sports training business in all on and off-line sales efforts moving forward.Client Details
CR
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