SDAV Corporate Identity
The Situation
What started as a proverbial garage business back in the late 80’s has become a true San Diego business success story. San Diego Audio Video is one of the largest, and arguably the best, provider of audio and video products and services. Prior to contacting CR, the family-owned and operated company had never been through a formal branding process.The Solution
A design direction was established that sought to position SDAV as a viable service provider to the growing community of hip young musicians and filmmakers, while still maintaining relevance to the company’s older customer base. The new brand established solid fonts, shapes and colors that were rolled into on and off-line sales and marketing pieces. Now SDAV is proud of their image as they more successfully target the local and national audience.Client Details
CR
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