Made For Good Brand Development
The Situation
Made for Good is a consortium of like-minded brands assembled into one global community, sharing common goals, purpose and passion. Each Made for Good brand aligns with a non-profit partner and uses embedded generosity to raise money through the sale of its products. When the organization needed to design their brand image, they called CR.The Solution
The first step in the brand development process was to design a service mark style logo to represent Made for Good. The mark was designed to be clean and simply, allowing it to appear in a subordinate role alongside partner brands. A black and white color palette was put in place. The service mark now appears on all merchandise within the Made for Good network.
Client Details
CR
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