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Loan Officers Dream Corporate Identity

The Situation

Entrepreneur Michael Hecht had a dream of revolutionizing the way home loans are shopped. His vision was to create an online application that connected loan officers to lenders—automating the home loan shopping process. Michael had an idea, and little else.
The Solution

CR provided business naming and tagline services which were then rolled into a corporate identity package. Marketing collateral was produced to outfit the entrepreneur with ammo to get the business off the ground.
Client Details
CR
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