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Kick and Coach Brand Identity

The Situation

Most smokers want to quit, but just find it so dang hard to drop the nasty habit. Kick and Coach, a new incentive-based program, believes they have the key to finally help people stop smoking once and for all.
The Solution

A colorful palette was used in a fun energetic logo. A callout symbol encasing the conjunction was designed to be used as a prominent element in all sales and marketing materials.
Client Details
CR
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