Donate Your Old Shoes Brand Development
The Situation
For years, philanthropist Phil Cleary and his family had traveled to Nicaragua on vacation. After noticing the area's abundantly large shoeless population, he decided to do something in an attempt to alleviate the situation. Phil and his family started a garage-based operation to collect people's old, unwanted shoes and donate them to those in need.The Solution
CR pitched in to help the not-for-profit by developing a solid brand image. The logo playfully depicts the recycling of shoes using a cost effective two color palette and energetic font.Client Details
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