Citizens Diplomacy of San Diego Logo Redesign
The Situation
Each year over 500 international leaders from over 140 different countries are sent to San Diego. Citizen Diplomacy Council of San Diego (CDCSD) has the job of arranging face-to-face professional and cultural exchanges between these visiting international leaders and San Diego citizens and experts. CDCSD had a brand image that was outdated.The Solution
The new brand image draws inspiration from the Olympics, and features a five color palette, unique icon and wordmark. The speech bubble icons were selected to represent the communications and meetings that the CDCSD arranges for their visiting guests. Collectively the speech bubbles form a rising star, symbolizing the young international leaders who represent the next class of the world's "Who's Who".Client Details
CR
